Privacy Policy

Privacy Policy

Ruff N Roll Ltd

Last Updated: 2 November 2026

1. Introduction

Ruff N Roll Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, disclose and protect your personal information when you use our dog walking, pet care and related services, visit our website, communicate with us, or engage with us through social media.

We are committed to handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

2. Who We Are

Ruff N Roll Ltd

Email: info@ruffnroll.co.uk

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.

3. Information We Collect

We may collect and process the following information:

Personal Information

Full name
Home address
Telephone number
Email address
Emergency contact details

Pet Information

Pet name(s)
Breed, age and sex
Veterinary practice details
Medical conditions and medication requirements
Behavioural information
Feeding and care instructions

Service Information

Booking details
Collection and drop-off arrangements
Service history
Customer correspondence
Payment and invoicing information

Website Information

When you visit our website, we may automatically collect:

IP address
Browser type and version
Device information
Website usage information
Cookie and analytics data

4. How We Use Your Information

We use your information to:

Provide dog walking and pet care services
Manage bookings and appointments
Communicate with you regarding services and enquiries
Contact you in an emergency concerning your pet
Process payments and maintain financial records
Improve our services and customer experience
Meet legal, regulatory and insurance obligations
Manage customer relationships
Send service updates and marketing communications where permitted by law

5. Lawful Basis for Processing

Under UK GDPR, we process personal information under one or more of the following lawful bases:

Contractual Necessity

To perform our agreement with you and provide our services.

Legal Obligation

To comply with applicable legal, tax, accounting and regulatory requirements.

Legitimate Interests

To operate, improve and promote our business while protecting the interests of our customers and their pets.

Consent

Where consent is required, such as for the use of photographs and videos for marketing purposes.

6. Sharing Your Information

We do not sell, rent or trade your personal information.

We may share your information with:

Veterinary practices in the event of a medical emergency involving your pet
Payment processing providers
Website and software service providers
Accountants, insurers and professional advisers
Regulatory authorities, law enforcement agencies or courts where legally required

Any third parties processing information on our behalf are required to protect it appropriately and process it only for lawful purposes.

7. Photography, Video and Content Rights Policy

At Ruff N Roll Ltd, we may take photographs and videos of dogs whilst providing dog walking, pet care and related services. These images allow us to provide updates to owners and promote our services to prospective customers.

Use of Photographs and Videos

With your consent, photographs and videos of your dog may be used for:

Customer updates and communications
Our website
Facebook, Instagram, TikTok and other social media platforms
Advertising and promotional campaigns
Printed and digital marketing material
Business-related communications and publications

We will not publish your personal contact details, home address or other identifying personal information alongside photographs or videos without your explicit consent.

Ownership of Content and Intellectual Property Rights

All photographs, videos, recordings, images, graphics, written materials, social media posts and other content created, captured, produced or published by Ruff N Roll Ltd in connection with our services shall remain the exclusive property of Ruff N Roll Ltd.

Ruff N Roll Ltd retains all copyright, intellectual property rights, licensing rights and usage rights relating to such content.

By consenting to photography or videography of your dog, you acknowledge and agree that:

Ruff N Roll Ltd owns all rights, title and interest in the content created by us;
Ruff N Roll Ltd may use such content for lawful business, advertising, promotional and marketing purposes;
No ownership or intellectual property rights are transferred to any client or third party unless expressly agreed in writing.

For the avoidance of doubt, photographs and videos taken by Ruff N Roll Ltd remain the intellectual property of Ruff N Roll Ltd.

Consent for Marketing Use

We will seek your consent before using photographs or videos of your dog for promotional or marketing purposes.

You may choose to:

Consent to photography and promotional use;
Consent to photography for customer updates only; or
Decline photography and videography altogether.

Your decision will not affect the provision of our services.

Withdrawal of Consent

You may withdraw your consent for future promotional use of your dog's photographs and videos at any time by contacting:

info@ruffnroll.co.uk

Upon receiving your request, we will cease future promotional use of the relevant content and, where reasonably practicable, remove it from active marketing materials and our website within a reasonable timeframe.

Please note that we may be unable to remove content that has previously been downloaded, shared, cached, archived or reposted by third parties or social media platforms.

Welfare First

The safety, wellbeing and enjoyment of all dogs in our care remains our highest priority. Photography and videography will only take place where it is safe and appropriate to do so and will never compromise the welfare or supervision of any dog.

8. Data Retention

We will retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, taxation, insurance and regulatory requirements.

When personal information is no longer required, it will be securely deleted, destroyed or anonymised.

9. Data Security

We take appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, disclosure, alteration or destruction.

Access to personal information is restricted to authorised personnel and trusted service providers who require access to carry out their duties.

10. Your Rights

Under UK data protection law, you have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your information where applicable
Request restriction of processing
Object to processing in certain circumstances
Request transfer of your information to another provider
Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us using the contact details provided in this policy.

11. Cookies

Our website may use cookies and similar technologies to improve user experience, analyse website traffic and enhance website functionality.

You can control cookie settings through your browser preferences. Disabling cookies may affect the functionality of some areas of our website.

12. Third-Party Websites

Our website may contain links to third-party websites. We do not control and are not responsible for the privacy practices, content or policies of those websites.

We encourage you to read the privacy policies of any external websites you visit.

13. Complaints

If you have concerns about how we process your personal information, please contact us first so that we have the opportunity to address your concerns.

You also have the right to make a complaint to:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113

Website: www.ico.org.uk

14. Changes to This Policy

Ruff N Roll Ltd reserves the right to amend this Privacy Policy at any time to reflect changes in legal requirements, regulatory guidance or business practices.

Any updates will be published on our website, and the updated version will take effect from the date of publication.

Contact Us

Ruff N Roll Ltd

Email: info@ruffnroll.co.uk